Microsoft Dynamics 365 for Marketing is a great solution when it comes to customer acquisition. By running multi-channel campaigns, personalizing the experience of potential customers, automating processes, or using artificial intelligence, you can more effectively guide business decisions and reduce operating costs.

The power of effective communication

  • Develop a relationship with your customers through their preferred form of communication.
  • Generate and develop more leads by running targeted, multi-channel campaigns.
  • Increase the efficiency of your automated marketing efforts with AI-based insights, lead scoring and custom dashboards.

The power of effective communication

Develop a relationship with your customers through their preferred form of communication.

Generate and develop more leads by running targeted, multi-channel campaigns.

Increase the efficiency of your automated marketing efforts with AI-based insights, lead scoring and custom dashboards.

Automate and personalize your marketing actions with Dynamics365 Marketing

Lead scoring automation

With Microsoft Dynamics 365 Marketing, the process of generating and nurturing leads will become clearer and more efficient.

The definition and configuration of lead scoring models allows you to automatically classify leads according to their activity, interaction or response time. This allows the user to gain greater knowledge of the lead’s “readiness” to buy.

Tailored communication with customers

Dynamics 365 Marketing allows you to tailor communication to the needs and interests of customers through customer segmentation.

Before launching a campaign, marketing employees select their target group, create the right segment, and gain customers’ trust by communicating with them according to their preferred forms of contact.

Conscious marketing decisions

Analytics is the key to understanding the effectiveness of marketing activities. Its good preparation allows you to determine the effectiveness of specific actions depending on the target audience.

Dynamics 365 Marketing tracks KPIs for each entity (email management, type of marketing actions used, etc.) to provide insights into customer behavior and lead to data-driven marketing solutions.

Integration with LinkedIn

Dynamics 365 Marketing functionality can be enhanced with the LinkedIn Lead Gen connector to collect leads from ads on LinkedIn.

Learn more about Dynamics365 Marketing